The house of FENDI was established by Adele and Edoardo Fendi in Rome in 1925, and was followed by the opening of the first FENDI boutique – a handbag shop and fur workshop. Soon winning international acclaim, FENDI emerged as a brand renowned for its elegance, craftsmanship, innovation and style. The collaboration with Karl Lagerfeld started back in 1965 and has continued since.

In 1992 Silvia Venturini Fendi seconds Karl Lagerfeld in the creative direction. In 1994 she is given responsibility of the leather goods accessories and then the direction of the kidswear and menswear lines. In 2000 the LVMH Group acquires FENDI, becoming its majority shareholder in 2001. The Roman fashion house has been a partner of Design Miami/ since 2008. Today FENDI is synonymous with quality, tradition, and creativity.