Isable Marant launched in 1994, this first line of products features a slim and easy-going silhouette borrowing cuts and fabrics from men's clothing. A rock'n Roll touch hightlights the feminity and carelessness of the look. The most unruly of the great French Houses. If the brand makes no concession on creativity and know-how, she refuses to adopt the stiff codes of an environ,emt which is often outdated. A creation founded on hybridization and collaborations.